Marketing consulting & training ยท Denver
I work with small teams and nonprofits who'd rather understand their own marketing than hand it to someone else forever. Audits, training, and honest advice.
Start here
No form, no email. This is what I'd tell you on a first call.
Pick one above and the answer shows up right here.
Most first campaigns struggle because the budget got spread across two platforms, four audiences, and eight different ads. Pick one platform and one clear offer, then give it enough money to learn something before you judge it. Google works well when people are already searching for what you sell. Meta works better when they aren't looking yet and you need to catch their attention.
Start hereWrite down the one thing you want someone to do when they land on your site. Everything else follows from that.
Nine times out of ten the sale or signup was never set up to be counted, or it's counted on the wrong page. Good campaigns look dead, bad ones look fine, and you end up making decisions on numbers that were never right.
Where to look firstFind one real sale or signup from last week and see if you can trace where it came from. If you can't, start there.
Rising costs are a symptom. Usually something shifted underneath: the audience got broader, an automatic campaign type started spending somewhere you didn't intend, a busy season kicked in, or people have simply seen the same ad too many times. Ask what happened right before it started costing more.
Try thisCompare this week to a few weeks ago and look for the change in who is seeing your ads.
Email reaches people who already said yes to hearing from you. If you're paying to reach strangers while a list sits untouched, that's the cheapest fix available. It doesn't need to be fancy either. Send one useful email on a schedule you can actually keep.
This weekSend one email. Make it something they'd actually want to read, and see what happens.
Accounts you inherit are full of things that look broken but are holding something up, and things that look fine but stopped working a year ago. Before touching any of it, write down what exists, who owns each account, and what's still charging you every month. A surprising number of wins come from turning off things nobody realized were running.
Before you change anythingList every account, who has access, and what each one costs per month.
About me
I've been doing marketing for ten years. Right now I'm the director of marketing for a youth sports and child development program with locations across two states, where the whole marketing team is me and one part-time team member. I've done every piece of it myself at one point or another.
Some of it I picked up in a classroom, but most of it I learned by doing it, and from a handful of people who were generous with their time and knowledge. Being handed that kind of help is the reason I like to hand it back now.
So on the side I work with one or two clients at a time, mostly teaching. I'd rather show your team how something works and leave them able to do it than keep you reliant on me.
The part of marketing I like is helping an organization reach the people who are already out there looking for them.
When the team is good and the thing they make is worth having, or the service they provide is a quality one, that stops feeling like selling and starts feeling like introducing two people who should meet.
Before you reach out
What it adds up to
Annual ad budget I plan and manage, across Google, Meta, email, and paid placements
More than half of that company's revenue traces back to campaigns I run
Speaker at US Indoor, a national conference, on marketing for sports and recreation programs
Sports and recreation facilities, a salon, a tech company, a travel and events outfit. Usually three or four accounts each: the website, Google Ads, Meta, and whatever analytics were already in place.
Ways to work together
All prices are in US dollars. These are the rates for established companies. If you're an individual trying to build up your own skills, getting a business off the ground, or a small organization with limited revenue, there's a different arrangement further down.
I go through your website, ads, email, and analytics, then tell you what I find. You get a short list of what to fix first, what to stop paying for, and what's already working. Written so anyone on your team can follow it. Delivered within ten business days of getting account access.
Starts at$300 USD
Live sessions for whoever actually does the work. Google Ads, Google Analytics, email, reporting, whatever you need. We use your real accounts instead of slides. Sessions are recorded and the notes are yours to keep.
Per session$100 USD20% off when you book four or more
Sometimes it's faster if I build the thing. When that's the case, I set it up, write down how it works, and walk your team through it so it doesn't turn into a mystery the day I leave.
ScopeBy projectQuoted in writing before any work starts
Not sure which of these you need? That's what the free hour is for. Invoices are due within 30 days, and the full terms, payment, and refund policy are in the terms of service.
Starting out, or learning on your own?
If you're an individual trying to learn this for yourself, building something from scratch, or working with limited revenue, that's a different conversation. Tell me what you're working with and we'll land somewhere that makes sense. Payment plans are completely fine.
And if you're an established company doing well, pay the regular rate. That's the part that makes the other part possible.
Learn it yourself
Google, Meta, and nearly every other platform give away good training for free. There's more of it than anyone could work through, so I made a list of what's worth your time and where to start. So I made a list.
Plenty of people will get everything they need from this and never hire anyone. That's a good outcome. If you get partway in and want a hand, book a free hour and we'll talk it through.
Or read the questions I get asked most, answered in full.
A one-page PDF of links to the free courses the platforms already give away, plus a note on where to begin.
Get the list (PDF)No email needed. Just take it.
The free hour
Tell me a bit about your company and what isn't working right now. We'll figure out together whether I'm the right person for it. If I'm not, I'll say so and point you somewhere better.
If booking a time feels like a lot, email works just as well. I answer within one business day.
Pick a time that works. You'll get a calendar invite with a link right away.
See available timesNothing to prepare. Come as you are.